Montgomery Alabama Web Design
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Good web design reduces the chances for error when marketing your business online.
The margin for error with your website gets smaller as your business becomes more dependent on the Internet to reach new customers and compete successfully. Businesses can no longer afford to simply "build it and forget it" in hopes of attracting a random visitor to the site. Instead, the website must be able to tell the company's story to a target audience in a way that leads online users to become profitable customers.
Good web design doesn't stand alone in the online marketing mix.
Good web design complements all other marketing efforts so that the company's message is consistent with each exposure. Traditional advertising leads customers to the website where they can become more engaged with the company and its products. The higher the degree of engagement the greater the chance of a profitable conversion.
Understanding how to integrate
the website -- along with social
networking, offline advertising,
pay-per-click advertising, and search engine
marketing -- requires a high degree of
expertise and experience. With access to those skills
a business can expect to see a growing portion of their
business being generated from online marketing.
Related Articles:
How to Avoid a Costly Mistake With Pay-Per Click Advertising Campaigns
Good web design is more than a just pretty face.
Businesses frequently make the mistake of paying
for beautiful websites at the expense of
more practical website elements that are more
likely to generate revenue for the company.
Every single element of a
website must make a positive contribution to the company's bottom line.
After all, if a flashy website fails to justify its cost then
what's the point of having a website at all?
Good web design is synonymous with good usability - not a web designer's awkward or clumsy "vision".
Good web design should remove the question marks from an online users mind when they land on a business website. Fonts should be large enough to read, menus should be where the user expects them to be, and flashy animation should never distract from the marketing message. Information on a page should be clear, concise, and relevant to the topic.
Websites should be built for customers to use.
When
customers use a website a revenue-producing
transaction is more likely to occur. What
businesses don't want is some web designer's abstract sense of "what's best for the customer".
Click for more information about website design
usability.
Search engines want useable websites, too.
The true value of any website comes down to whether it can be easily "crawled" and indexed by search engines and then later found by online users. If search engines cannot find and index a site because it lacks order and logical flow, chances are customers won't find it either. When customers can't find a site because it hasn't been indexed they will naturally go elsewhere (usually to a competitor's site) until they find the information they're looking for.
The most valuable information in the world to a customer is useless unless he or she can actually find it. How customers find information online is made possible by sophisticated search engines that rely on relevant, well-structured information that can be served up to the customer exactly when it's needed. See Search Engine Marketing for information about these services.
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- How to Increase Offline Advertising ROI
- How Web Forms Increase Offline Conversions
Here's How to Use Your Website to
Create and Keep Loyal Customers
Or, how to keep 95% of unhappy customers who will defect to your competitors this year.
It's a fact that every business has customers who complain about something. A (very) small percentage of unhappy customers are chronic complainers who have nothing else to do but make life miserable for a business owner. These customers should be encouraged to buy elsewhere. The rest of those unhappy customers, however, represent golden opportunities for cementing long-lasting relationships. Giving customers an easy way to complain can be one of the most effective ways to keep loyal customers.
Here's how you can do that using your company's website.
How Good Web Design That Includes
High Quality Information Pulls Huge Traffic
To Your Company's Website
The three basic criteria for good information on any website.
One of the the main reasons why Montgomery consumers (or anyone for that matter) visit websites is to consume information. If a consumer is in the market for a car, a house, a washing machine, or a blue widget he or she performs website searches over 80% of the time before making an actual purchase. A
Montgomery college student or business manager may visit websites to conduct important research on a particular topic for academic or commercial reasons. In all those cases the primary goal is to find information that is
1. Relevant to the topic of interest.;
2. Valuable to the user searching for the information;
3. Original to the degree that the information cannot likely be found
in exactly the same form anywhere else. That is, the information is
not merely a copy of that which can easily be
found elsewhere online.
Good web design must meet these three criteria
for the website to be competitive.
If information on a website meets these criteria of relevancy. value, and originality then the site will likely attract many times more visitors than a site that meets none or even just one or two of those criteria. Every time a user visits a website he or she essentially casts a vote on how well (or how poorly) the site has delivered relevant, valuable, and original information to them.
But there is another, more critical decision-maker involved in determining the quality of the information on a website and whether users will be able to easily find the site when performing an online search.
Continue
"How Good Web Design That Includes High
Quality Information Pulls Huge Traffic..."
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For even more information about how MELCOOPER Consulting can design and develop your organization's new website please call us in Montgomery, AL at (877) 898-3957 or click here to request more information via email. |
SPOTLIGHT: Good Website Design
Three Website Mistakes You
MUST Avoid
Our company gets calls every month from businesses that have committed at least one of the three most common website mistakes you can make. Luckily, these are mistakes that are easily avoided and will save a business immense headaches when working with a web designer. Continue >>
How Much Should You Invest in Good Website Design
So what is success really worth to you?
A company's marketing message gets communicated in many different ways. In order to succeed in today's marketplace companies must invest well to communicate their sales messages online via good website design. More specifically, they must communicate that message online in the most professional manner possible and in a way that emphasizes measurable outcomes.
But how can a company determine how much to invest in good website design? Continue>>
Why the "Call to Action" Is An Essential Element of Good Website Design
How to Engage the User, Increase Sales, and Increase Customer Loyalty
Good website design should ALWAYS include multiple "Calls to Action" -- especially on the site's home page. This is because online visitors should NEVER be allowed to wander aimlessly around a site -- usually never taking a desired action (e.g. making a purchase, calling for more information, filling out a web form, dowloading an informative video, etc.). Instead, a "Call to Action" should be present to subtly guide the user to take such actions. Continue>>
How Your Company Can Get More Business Online With Good Web Design
The secret can be boiled down to three words: Search Engine Marketing
Everyone knows that more consumers than ever are using the Internet to find products and services that you sell. In fact, even economic recessions can't dampen consumer behavior when it comes to going online to either research purchases before buying in-store or actually placing orders online. Paypal, an ecommerce services provider, expects its revenue from ecommerce sales to double by the end of 2011 (USA Today, 12/15/2009). Therefore, the growth of consumer engagement with the Internet makes it more important than ever for businesses to invest in good web design to maximize their search visibility online. Continue>>
In business for almost 20 years,
MELCOOPER Consulting, Inc. offers an array of services to growing businesses that are ready to leverage online marketing strategies to increase sales, build customer loyalty and expand market share.
Our services
June 2009 - EnterConference
EnterConference, a provider of online audio and web conferencing services.
Our services
July 2009 -
Air Conditioning by Luquire
Air Conditioning by Luquire, a full service aire conditioning, heating, and plumbing contractor in Montgomery, AL. MELCOOPER was hired by its advertising agency partner, SMI Advertising, LLC, to perform a complete redesign of the Luquire site to include a tool offered by GenBook for scheduling services online 24x7.
Our services
August 2009 -
Residential Mortgage Corp
Residential Mortgage Corporation (RMC), a mortgage brokerin Montgomery, AL. MELCOOPER was brought in by SMI Advertising, LLC, to build a brand new site for the client that includes the integration of a secure, online Universal Mortgage Application Form (Form 1003) for taking mortgage apps online.
Our services
August 2009 -
Paul Beckman Campaign
Paul Beckman 2010 Campaign. A site for the Friends of Paul Beckman Campaign. MELCOOPER was hired to build this site for Paul Beckman's campaign for Alabama House District 88 in 2010.
